Monetising online media through behavioural marketing.

The article indicates the importance of finding innovative ways of monetising websites in a way that adds value and that goes beyond replicating what would be in the print edition. A newspaper for instance, can provide its internet news freely but value added services such as extensive analysis and related content resources can then be accessed by readers at a premium. This business model might be effective because it will extend the relevance of the website, and its added services will result in audiences being connected to the right information at the right time.–Monetising-Online-Content.aspx

Posted by Nomonde Ndwalaza



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