Monetising online media through behavioural marketing.

The article indicates the importance of finding innovative ways of monetising websites in a way that adds value and that goes beyond replicating what would be in the print edition. A newspaper for instance, can provide its internet news freely but value added services such as extensive analysis and related content resources can then be accessed by readers at a premium. This business model might be effective because it will extend the relevance of the website, and its added services will result in audiences being connected to the right information at the right time.

http://www.figarodigital.co.uk/editorial-article/WORKSsitebuilder/Show-me-the-Money–Monetising-Online-Content.aspx

Posted by Nomonde Ndwalaza

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s