Mapping digital media business models

The link below is of a study conducted by Robert Picard, who suggests that media companies need to start working with each other to cut costs and to preserve their sustainability in the dot com era. Picard (2011:19) says “The range of technologies and distribution and interactive platforms available in the 21st century require that firms should increasingly see their business activities as cooperative processes requiring coordination and interdependence with external firms, and with their customers”.

Posted by: Vanessa Kungwane


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