This article highlights the challenge of companies making a shift in terms of their marketing efforts to advertising on the internet. Interestingly even huge coporations such as Facebook, that have a strong presence on the internet are stilling facing challenges in terms of attracting big brands that pour billions into advertising through ‘traditional’ media. Although organisations know that their consumers can be found on social networks, wheather this would translate into sales is the ‘murky’ area advertisers are unsure of. The main question raised in this article is can social media networks be used by companies to build long lasting relationships?
posted by Sanele Njini