Making money by giving stuff away

Andy Techie’s blog explores the reasons why his favorite author gives books away for free. In his exploration, he found that this author is trying to reach and gain loyalty from his audience while building a profile and adapting to the digital world. Andy goes on to add that the Digital Right Management is restrictive and coming to an end; and if companies don’t engage in new business models and bargain with their consumers, sooner or later they will lose consumers and ultimately revenue.

http://andyparkes.co.uk/blog/index.php/2011/04/07/making-money-by-giving-stuff-away

Posted by: Vanessa Kungwane

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s