This article discusses that the conflict between traditional and new media has resulted in four business models, which will likely co-exist for some time. It further recommends seven strategies that media companies can employ as they face threats from new entrants and eventual collision with traditional partners. It emphasizes that new kinds of media experiences necessitate new business models as well as a revived spirit of invention. It also states that as media companies enter emerging channels they must be willing to cannibalise a bit of their current business to grow a new one.
Posted by Emelda Libanga