Giving Away Free Digital Content: How Far Can You Go?

This article speaks of how giving away free content has been around as a business strategy for centuries but questions the life-span of this strategy when practiced in the digital world. It further discusses other forms of feeling rewarded when giving away free things and also looks at how money, time, attention and reputation can affect this business model.

http://mastersofmedia.hum.uva.nl/2011/09/14/giving-away-free-digital-content-how-far-can-you-go/

Posted by: Madingane Maliehe

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