How giving away something for free can make you money

The author of this article emphasizes the fact that to win customers loyalty, an organisation may need to give out its products for free to eliminate any doubts on quality and value. It further says giving out free trials reflects organisation’s confidence in their own product, which is usually acknowledged by clients.
http://www.entrepreneurs-journey.com/7408/how-giving-away-something-for-free-can-make-you-money/
Posted by Emelda Libanga

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