rethinking the wireless business model

In this article the authors incourage media managers to have a more customer-centric view which will help staying ahead. The article looks at the past exsiting business models and how the changing media environment has alterted or added on to exsiting models.

http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2008-wireless-industry-business-model.aspx

posted by Sanele Njini

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