Working with Converged Journalists

James Horton (2008) provides another focus of the phenomenon of convergence in the newsroom. He looks for ways in which journalists can maintain their integrity in the fast-paced nature which convergence encourages. These include finding tasks to ensure accuracy; making information more interactive with consumers; and maintaining improved relations between journaists and public relations personnel.

http://www.online-pr.com/Holding/Working_with_Covergence_Journalists.pdf

Posted by Litha Mpondwana

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s