How Jay Z (H.O.V.A) took over the world (for a week)

This is a good example of how an innovative marketing campaign can really be effective for a brand.

Count the number of ways Jay Z was able to infiltrate different markets and how Bing gained from

this of innovative online marketing. Media companies take note……

Posted by Lincoln van der Westhuizen

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One response

  1. WHOA! A great strategy, withbthe right kind of budget though.

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