The Problem with Web Analytics: Web Analysts

Summary and link by Nicole Swanepoel

Web Analysts are feeling “hard-done-by” as they believe that they aren’t given the recognition that they deserve.

Especially because they are “data-whizzes” and they extract “jaw-dropping” insights (and then package them in a way that is not only accessible but meaningful too).

But, is this enough?

This article accepts the complaints brought forward by Web Analysts, but the author turns the victim (Analysts) into the culprit. The questions is: Are Web Analysts doing enough?

Read more…


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