The Age of Big Data

Summary and link by Nandipha Nondzube

This article takes you as a consumer into the world of data and analytics whilst providing simple understandable reviews of how this affects our daily lives. It introduces you to the world of “mass personalization”. What is it? Who is using it? And what for?

http://www.forbes.com/sites/bradpeters/2012/07/12/the-age-of-big-data/

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