Link and summary by Amy van Wyk
New companies such as the New York Times have taken the risk to charge for content on their website since 2011 and its CEO, Andrew Thompson says that it is paying off.
Said to have “become a standard for the rest of the newspaper industry,” the New York Times has about 700 000 paid digital subscribers and a nine-figure revenue stream which is rising.
The perception that media companies would crack under digital pressure has been debunked by the New York Times and taking such a risk has set the game at a different pace now. More and more newspaper companies, such as The Business Day, are jumping the bandwagon, using the same digital threat as opportunity.