Web analytics: newspaper savior?

Summary and link by Yvonne Amukwaya

Although considered to pose a serious ethical issue, web analytics could be one of the vital ways in which newspapers ensure their survival in the digital age. By understanding the behavior, needs and desires of their readers, newspapers may be able to pull themselves from the brink and offer content that is of value and importance to their reader.

http://econsultancy.com/za/blog/6533-web-analytics-newspaper-savior

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