Link and summary by Tariro Mhiti
This is an article by Erica Swallow, an Assistant Features Editor at Mashable. In the article she gives an overview of the shift of sales growth from print to broadcasting and online. She then suggests ways that traditional media companies can adopt in order to drive traffic to both their online and offline platforms through the use of social media. Examples and scenarios are given of how other media companies have taken advantage of social media to boost sales and audiences.