Changes in Media Industry Forcing Businesses to Adapt

Summary and links by Buhle Nkonki

Traditional ads no longer have as strong an influence as they did during the broadcast age. Word-of-mouth is now done in a rapid way, digitally, so the media business is changing as print publications move to transform their revenue models. This change requires media businesses to find new approaches and new ways of working with clients.

http://www.digitaljournal.com/article/354771

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