Seeking Success for Newspapers in the Social Media Marketplace

Summary and link by Yvonne Amukwaya

There is a popular theory about social networks saving newspapers by connecting with their readers and acquiring paid subscribers. Today, newspapers are building social media platforms as newspaper managers have realized that these platforms are foremost a way of interacting with their readers and possibly attracting new ones. Social media networks will not save newspapers but they are a powerful instrument in the marketing and customer service toolbox.


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