Social media for business: an aid not a hindrance

Summary and link by Lwando Helesi

In the era of social media networking, should companies not aim to ‘socialise’ with their clients? Wayne Levine says they should. Social networking sites provide benefits that enhance and facilitate communication with diverse stakeholders. However, clear strategies and proper managing of these tools have to be considered and implemented.

http://www.bizcommunity.com/Article/196/23/97005.html

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