Africa’s mobile media moves beyond ringtones, football scores and news headlines

Link and summary by Tariro Mhiti

This is an article depicting how Africa is advancing in terms of mobile media, it depicts this through giving an example of
Every1Mobile which is a media company that is purely online and the sort of products that it offers on various mobile platforms. Every1Mobile provides its content free of charge to its users on mobile platforms and generates revenue from advertising and
sponsorships. Perhaps a suggestion would be for Every1Mobile to find ways of monetising their mobile content, so that it does not depend heavily on advertisers and sponsorships for funds. Being heavily dependent on advertisers for funds tends to compromise the editorial independence of the company. Food for thought!


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