Media company’s online revenue

Link and summary by Madalitso Ziba.

Online media and advertising networks use the Internet Protocol address to track websites visited by an Internet user, gather and match a person’s or household’s details for advertising purposes. Search-based advertising platforms (Evans, 2008) bring consumers to their search results pages and sell access to these consumers directly to advertisers.

http://www.marketplatforms.com/wp-content/uploads/Downloads/Online-Advertising-Industry-Economics-Evolution-and-Privacy.pdf

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