Using Social Media to Complement Traditional Media

Link and summary by Regina Pazvakavambwa

Media companies are now using both traditional and social media platforms to source new readers, promote and redistribute. Social media can be used to reinforce and redistribute news while traditional media can be used to drive traffic to social media sites. Big and small organisations should not see these platforms as competing against but rather balancing and promoting each other.

http://02d6b33.netsolhost.com/blog1/2012/12/12/using-social-media-to-complement-traditional-media/

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