Become a Better Media Manager : Web Analytics

Link and summary by Babalwa Nyembezi

Website analytics can be useful in helping media managers determine what content on online platforms is generating the most traffic from readers and how audiences are directed to this information. The following article gives marketers, in this case media managers, a simple 5 step guideline as to how to effectively use the data from the analytics to make the website reader friendly.

http://blog.hubspot.com/blog/tabid/6307/bid/6224/How-to-Use-Web-Analytics-to-Become-a-Better-Marketer.aspx

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