Impact of media convergence on editorial roles

Link and summary by Madalitso Ziba.

Newspaper brands have websites where they put audio and video versions of their stories. Diversification of news as a product impacts on workflows, roles and structures in the editorial department as such some companies have special online reporters and editors who run the website more or less like a separate channel from the print edition.

http://schantin.wordpress.com/2008/06/25/moving-tables-is-not-enough-to-succeed-in-a-multiple-media-world/

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