Content management and convergence needs to be carefully considered

Link and summary by Amy van Wyk

Cleeve Gibbon, a Chief Marketing Technology Officer at Cognifide in the United Kingdom speaks to the basics of content management in a media business. Such businesses should look at the production, the delivery and management of their content when disseminating such information to its audiences, he says.

http://www.clevegibbon.com/2013/07/content-management-back-to-basics/

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