Measuring Non-Profit Newsroom Impact Easier Said Than Done

Link and summary by Buhle Nkonki

Beyond funding, journalists can use impact assessments to improve their ability to track their local communities. The need to improve editorially is most critical to investigative journalists as these journalists hope their work brings change in communities. Therefore newsroom assessment is important regardless of challenges faced.

http://www.pbs.org/mediashift/2013/08/measuring-newsroom-impact-is-easier-said-than-done

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