PDMM prescribed readings

Extracts from the following texts are included in the printed course pack. The full texts can be download by clicking on the titles.

Bürén, K. 2011. Mobile media services at Sub-Saharan African newspapers: A guide to implementing mobile news and mobile business. WAN-IFRA: Paris.

Berger, G. & Masala, Z. 2012. Mapping Digital Media: South Africa. Open Society Foundation.

Deloitte. 2012. Social Media in Africa.

Kinkade, S., Verclas, K. 2008. Wireless Technology for Social Change: Trends in Mobile Use by NGOs. The Vodafone Group Foundation and the UN Foundation Partnership Access to Communication Publication Series Vol. 2

Newman, N. & Levy, D. A. L. 2013 Digital News Report 2013: Tracking the Future of News. Reuters Institute.

Pew Research Centre. 2012. The Search for a New Business Model

Quirk. 2011 eMarketing: the essential guide to digital marketing.

Verclas, K. & Mechael, P. A. 2008. Mobile Voice: The Use of Mobile Phones in Citizen Media.

Schantin. D. 2010. “Benchmarking newsroom convergence.” WAN-IFRA Newsplex. Powerpoint presentation.

World Wide Worx. 2013. “South Africa Social Media Landscape 2012.”